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Stereotypography: Unlearning to Represent Identity Through Stereotypical Attributes Visually
Monday October 7, 2024 3:30pm - 4:15pm CDT
The Red Room (Digital Humanities Center)
This paper explores the concept of "stereotypography," a practice in which certain typefaces are used to stand for stereotypical visual associations. Graphic design is a profession that carries the practice of synthesis in its process. Cultural values, ideologies, and identities are synthesized through the design process. However, stereotypical synthesizing omits individualities and deeper identity aspects, deteriorates perceptions of different actors and social groups, and promotes ignorance, prejudice, and the existence of social roles.

By presenting fonts for free download when searching for typefaces with the word Mexico, and how using these fonts contributes to perpetuating stereotypes, this paper reflects on the importance of visual literacy in unlearning these entrenched stereotypes in typography-related design practices. Visual literacy of typography would help recognize stereotypical attributes in typeface design, aid designers in navigating the complexities of identity representation in typographic choices, and foster more thoughtful and responsible approaches to visual communication.
Speakers
RL

Ricardo Lopez

LECTURER-RESEARCHER, Autonomous University of Augascalientes
Ricardo Lopez-Leon is a Lead Researcher-Lecturer at the Design Sciences Center, Autonomous University of Aguascalientes, Mexico. Has a PhD in Art and Sciences for Design by Autonomous Metropolitan University. Level 2 researcher at National Council of Science and Technology. Leader... Read More →
Stereotype IVLA pdf
Monday October 7, 2024 3:30pm - 4:15pm CDT
The Red Room (Digital Humanities Center)
  Campfire

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